Before Facebook dies

can we do but still a little bit what this. Because not only the discussions of recent weeks clearly yes, that the initial euphoric charms of Facebook is slowly dried up. Even before one year and one day I wrote Yes very far-sighted, how it will be dermaleinst with the death of Facebook's. In between we build a few apps, ok?

What has fascinated me from the outset on Facebook, is the figure of relations. Especially the cluster of groups of people I know on Facebook - and who know each other with each other on Facebook. Newest toys for something is Wolfram alpha, an information machine that combines the results of analysis and search results and visually prepared and makes computerable quite currently. The pictures in this post are from Wolfram Alpha - I've fed the site with my Facebook account:

Funny, how much people I know can be assign to each other. My wife, for example, is the great spot since, the other right are people from my family. A Kirchencluster, quite unconnected with each other in red, the political fit in green.

And as I am so then yes indeed show the people that I know. For example, what relationship status they give me in (because only that can Wolfram Alpha)

 

 

 

 

Or, as I myself use Facebook. Of which external instruments, for example, (or applications, which we would again be in the apps, but this is - certainly not untypical, but to do this another time more - of the amount her disappearing low) I there what write purely - and when:

 

 

 

 

 

Scary? Yes. But the price of the great possibilities of communication which offers me a network.

More so than any internal statistics, Facebook offers me and which I use for pages in which I am involved, professionally, such visualizations and statistics, help understand Facebook - and also the way we talk to each other and write. Who we know and how that may come. When I look at my stats, I realize again: Yes, Facebook (and how I use it, which is certainly not extremely intensive, because is my main instrument and remains Twitter) my life in the carbon world pretty well covers. So also are the people I know there. So they form groups and clusters too, so is the rhythm of my day.

 

 

 

Amazon: services rather than hardware

In the beginning was the hardware and the hardware came from Apple and IBM, and the hardware was Apple and IBM. Then came the software, and came with the software Microsoft. IBM withdrew and left the hardware Dell and HP. Microsoft dominated the software, and Apple came to the brink of bankruptcy.

Steve Jobs returned and led Apple in a few years from there to the top of the world. He integrated hardware and software at attractive products by adding services to improve the consumer experience. Although this model is extremely successful, it has managed until today no competitors to bring something remotely similar on the market.

 

Until now. But now Amazon sends to try this. Instead of hardware such as Dell and HP, software, such as Microsoft or hardware and software plus services like Apple products the focus of Amazon is clearly at the services. And thus a battle looming, which will be exciting to watch.

It is the old dichotomy of products and services in a new look. We talk about since the 1970s on the development to the service of the transformation of products in services. The digital revolution has missed a huge boost this development.

Clearly, Apple's excellence is based on the design of its products. In contrast, Apple makes some weaknesses in the design of its services. MobileMe was a disaster, also iCloud is still not really around. And the universe from iTunes and the app store also has ample air according to above.

For Amazon as a dealer, the subject is closer than for Apple services. As infrastructure providers, Amazon Web services on the services remains focused, the business model is called "software as a service". And the hardware? Amazon's Kindle devices serve the simple access to media, content and products. They are means to an end, no gadgets visible.

If Apple stands for its products, Amazon stands for his services. Is Jeff Bezos the new Steve jobs? Is he a master of service design, just as Steve Jobs was a master of product design? And service design is the new product design?

With the theme of service design we look NEXT service design on the on 8 October in Berlin. Tickets are available here, early bookers save 100 euro up next Monday.

 

 

 

Google quality rater - policy 2012

Search engines rely on algorithms for the evaluation of search results. Qualitätsbewerter complement the algorithmic evaluation. Comprehensive guidelines form the basis for assessing Web pages, Web sites and spam. These guidelines are strictly confidential. Once again became a relatively current version of valuation principles to the public.

The guidelines for Qualitätsbewerter would be a good hand tool for webmasters. Google released many aspects of these guidelines but also to other bodies, such as around the help pages for webmasters.

Qualitätsbewerter to evaluate the results lists, or individual results with their judgment, with common sense. This assessment can be done not only subjectively. While a page of a judge as well is felt, can the next judge have a completely opposite view to the same page. So Google would not help. So policies were created, which are constantly concretised and expanded. The latest, discovered in the wild output of the Google quality rater guidelines includes already 161 pages. The example from the year 2011 came out with 125 pages.

The June 2012, version 3.27, contains a completely new chapter of for quality assessment of individual pages, which was placed before the Webspam guidelines. Quality assessment is fully of the official line, runs the Google to improve the quality of search results. At the latest with the Panda was clear that Google wants to front have higher quality pages update. Number of points of the directive were already considered in the contribution of the year 2011. Following points are taken from only the new chapter of quality evaluation for pages.

Quality evaluation of pages

The policies were created because individual judges have different views to different pages. A rater can be rather affect another one more of the design from the content. The guidelines should contribute to the uniform evaluation of pages. The evaluation of pages requires practice, said the document.

The quality evaluation of a page is done regardless of whether a page for a certain search query can be helpful. There is almost always a question for which the page might be helpful, and there is almost always a question for which a page is not helpful.

Not every aspect of the quality assessment is covered in the guidelines. Evaluators are encouraged to use their own judgement and to justify the decision taken at the same time.

How the quality assessment is not pressed in a certain corner. It is not a question, to evaluate pages primarily as a priority as bad or good. The guide explains the most Web pages were created to be useful to the users. The existence of pages is versatile. Convey information objectively or personally dyed, to express opinions or views, to entertain, to share files, etc.

The difference between page review and evaluation of the URL.

The URL review considered whether a landing page answered the query. The assessment of the quality of a page aims to evaluate the purpose of the page. However, the purpose of the page alone still determines the quality of a page. Content that inform must not be of better quality than entertaining content.

Rate this content

It explains how the rater identify main ideas, additional content and advertising areas. Additional content and ads must be by no means bad when they are only in the correct context with the main content of the page. Additional content is example links to other helpful content of the website. Sometimes, the comments on a blog post are the most interesting part.

For example, pages with many ads, whose seemingly helpful Verweise all only reference pages of unhelpful content and many ads are deceptive content.

Good to know the position to display:

Many pages have ads. Some websites can not exist without ads and monthly greater powers in the site.

Clearly, it is not prinzpiell against ads, only against their misuse.

The layout of a Web site will be evaluated. With less rated the beauty of the design, will be presented as the way like the content. Key elements to focus on and be recognized immediately. Ads should not distract from the main content, etc.

Always the home page of a site should be visited as part of the quality assessment of a page. Their impression enters into the review. As well as identification of the purpose of the entire Web site. The page you want to insert in the purpose of the entire offer. Responsibilities for the site or its content, as well as contact information should be clearly visible.

Reputation is very important

The recognition of a Web site can decide whether the classification of the page is classified as high quality or high quality. Comments, reviews, articles and references on the site to be used for the assessment of the reputation. The traffic of a Web site expressly not considered reputation.

Note:

The guidelines of for quality raters are confidential documents that should not come to the public.Therefore, there is no reference to the document. In addition, experience has shown that a reference goes after a short time in vain, because Google insists that the confidential document is not publicly accessible. I became aware through a reference to the new edition of Eisy and have the document then googled me.

 

 

Google Chrome for iPad and iPhone

In my article about the announced Mozilla's IOS I had already mentioned that Google is working 

on an iOS version of its chrome browser.

In the context of this year's I/o Conference was now also unveiled this browser. Today is Google chrome for iPhone and Inc. in the Appstore to download ready.

In addition to tabbed browsing and an incognito mode allows also the synchronization of bookmarks with chrome browsers on the desktop of the chrome for iOS. Thus can such as the article you started on the PC, further be read on the go on the iPhone.

As well as the Mozilla project the Safari rendering engine under the hood plugin implementation of chrome. According to the technology, Portal Weblogit is this a restrictive Appstore Apple of consequence of policies that do not allow a so deep functionality as your own HTML or JavaScript engines. The use of the high-performance Nitro JavaScript engine is limited to the Safari. The competitive edge of Apple gives it on its devices, is not insignificant.

For Google, is the release of its browser for iPhone and iOS an important step on the platform of the arch-rivals. There preinstalled Safari will be safe until further notice the main of most users, but Google has already shown in the past, how you can place a browser through innovative and consistent development of the market. When Google was first announced in 2008 chrome for the desktop, hardly anyone could imagine that an another browser in the market dominated by Microsoft and Mozilla could be established. Now chrome is here captured a significant market share and prevailed with technology affinic users.

Development of the online gaming market

Can I play today online roulette and use this money? When is advertising for gambling on the Internet no longer legal? Are the laws on the regulation of gambling in Germany and in the EU? How it looks with affiliate programs affiliate online marketing?

Gambling - a German scenario

The lucky game state contract in 2008 should create binding and reliable regulations actually in Germany and ultimately throughout the EU. However, the fact is that he has created many legal grey area. Also the legislative authorities have recognized this. A reorganisation of the Treaty is imminent. It is to be hoped that this transparency and consistency are created, because currently it is agree not even in Germany, which is legal in the online gaming sector, and what is not. The lucky game state contract has produced more cabbage and beets than ever grew on the supposedly so unregulated online game market.

Consequently proceed people and companies who offer gambling online, often as follows: A gambling online set up, until it is prohibited. On what legal basis the prohibition is - adopted who knows already. A German license is essential for some dishes, others settle for a license from another EU Member State.

Affiliate marketing with its affiliate programs is legally clear for the time being only one: an affiliate runs advertising for a trader or merchant. The games of chance offered by this is not legal, commits the affiliate an unethical breach of competition and can be prosecuted under the Penal Code. Not only fines threaten also PCs, media and other items which are necessary to the Commission of the offence can be recovered. This is of course very uncomfortable. As a remedy, an injunction remains.

Although gambling is currently in Germany is a grey area, numerous affiliate programs with advertising for international gaming win. These are often lucrative rewards in the pay per sale mode. So, as if there were no conflicting court decisions, no pending new arrangements. Just the pay per sale compensation, if she in the long term, is applied on purchases within a period of 30 to 90 days, or even "lifetime", should be to think mature people. What happens if the merchandise is suddenly no longer legal and must be taken from the market? The affiliate has fulfilled its part of the contract. The dealer may but not further sell or provision. What will later be assessed by the courts? The final agreement between affiliate and merchant, or the amendment? Next is to clarify whether and to what extent advertiser and game provider as illegal drivers can be viewed and regards.

Impact of the online game system today

Apart from huge tax losses for the State, which on the other hand no slouch himself left and banned across decades prostitution and besteuerte at the same time, a giant banner ad loses by the current, very restrictive regulations. If you make money with search engines or advertised Web pages, so to Hans Meier, a new strategy thought all companies and people from Google better. The same applies for those who earn a portion of their sales with the recommendation of online advertising for gambling. Each advertising agency, contemporary worked, had (and has) advertising of gambling in the programme, with all the special tools that requires this. Still, many agencies operate a bird Strauss policy. You carry on as usual and wait for the hopefully unique system - for the benefit of the network advertising.

For consumers a luck game market, which may be operated only stationary, and also the only under strict regulations, are not more contemporary. Internet presence and availability over the network are two of the key to success today finally. Thus the consumption has fallen, if you will, of German gambling, significantly - with all the social consequences. At the same time, the foreign market is booming because foreign licensee there siphon off where the German operator not must. You know the phenomenon long from the field of drugs: bans and rigid regulations work always the grey and black market in the hands. Legalize enables rules, banning outside control.

Conclusion: Not the purpose of the regulations can be to prohibit a business in their own country to drive consumers into the hands of foreign suppliers, their way of doing business is unknown and often unermittelbar. In this regard, and also in terms of access to gambling, the German Government must understand, how Internet use affects. Runs the argument of compulsive gambling in the field, it is probably clear that German and non-German gambling have the same addiction potential.

Once again, the fans of United Europe face the tricky task of creating a Community instrument which can be used by all members of the State network. Satisfaction with such regulations, which must be a lazy compromise per se always turns out differently because of the different cultures and mentalities.

Forecast

The call for a re-regulation of the online game market is silent since the restrictive regime by the Glüstv of the year 2008 in the company, nor in politics. Hardly anyone not as rigid and unreal looking at the status quo. Especially in the area of the affiliate programs, there is a huge need for clarification. Finally, it can not be that same fact is contrary judged by different courts. By the way: Online gambling, Lotto, is included in Germany a multi-billion dollar business. If you would like to prohibit General retailer and private online offerings with EU license, sawing on a gigantic industry.

With regard to the new rules of the game, three scenarios of different severity are conceivable.

Everything in the old, remains so the regulated online gaming market loses the amount of 1.5 billion euros since entry into force of the regulations, since 2009, approximately up to the year 2015. Foreign online offerings, which make up the lion's share of the unregulated market, expanding its stake from 22 percent to 30 percent. Consistency and clarity in the jurisdiction are missing still.

The decision in favor of a controlled admission of private providers, especially in the area of Lotto and sports betting, you struggle by establishing the old State with regard to the advertising of gambling, market volume would be quite legal to just under EUR 2 billion higher than in the year 2009. Increased online revenue in turn generate a surplus in versteuerbarem income. At the same time the black and Graummarkt loses importance. Its share shrinks to about 10 percent of the total volume.

The more unlikely case of an extensive opening up of the market would include a more free licensing of sports betting and online casino games from private providers. This scenario leaves little room for black party. Their share would be reduced to about 1 per cent of the total volume.

In terms of the affiliate programs, only the two last scenarios would be acceptable, provided always, a system that allows the tracking and the more provisioning comes to restore the State before 2008. In model 3, the legislator on the basis of the broad legalization would have little choice, to admit as the affiliate marketing. However, clear rules for these special operations would be desirable. It maintains the current rigid market regulation, so we need to prepare ourselves for the extinction of the Partnerproramme. This may be vorgestrig in times of the ubiquity of the Internet and the many new and lucrative divisions that have arisen as a result. Nevertheless, this is the current status. A compensation scheme would be to imagine as a solution to already created problems and pending procedures.

 

Other ways to make money from your site

As a dedicated blogger or webmaster, you will want to know sure, what methods there are to make money with your Web pages other than AdSense and PPC advertising. There is indeed a world outside of Google AdSense! One possibility is Teliad, a large advertising network and a competent SEO service provider. Linkbulding is a great and very easy way to make money. All you need to do: sell links with certain keywords, your blog posts to an advertiser. Teliad is the German market leader in the Linkbulding; This service however, there in a variety of languages, so that it is a truly international SEO service provider. There is language support for Italian, French, English and Spanish. Interestingly, the Teliad network offering to buy links from bloggers and webmasters.

There are many ways that you can sell back links to the Teliad network:

-Integrate your links within certain URLs: the integration of your backlinks within certain URLs you can apply certain content or features of your website.

-Linking of keywords within the posts: this method is ideal for a blog that has a lot of content. The Teliad network selects the keywords in your posts that should be linked. With this method, you can cover multiple entries in your blog and generate a good sales.

-Backlinking by product reviews: you can write a blog post about a Teliad product and this backlinks from the Teliad network earn. However, you must author the product evaluation in accordance with the requirements of the buyer. These sponsored posts offer great revenue potential.

Compared to other blog marketing providers and link building service providers, the Teliad network offers many advantages:

Pricing based on the ranking: before buying your text links, the Teliad network judged your blog based on a special ranking index. The Teliad network performs the ranking check, if you submit your blog for review.

-Different payment methods: your money is every month on your PayPal account transferred, regardless of page impressions and click-through rates, which is especially beneficial for websites with low traffic. It is a monthly fixed price, which is an added advantage.

Automated service: there are no long conversations with people regarding the payment procedure, the price negotiation, the blog posts and so on.

-Fixed income option: on the Teliad network, you can be sure that there is someone who buys your links; Therefore, you must go not constantly on the lookout.

-Income visualization: the Teliad network allows you to use a large, compact graphical display, where you individually and total can track your incoming revenue in real time.

-Flexibility and control: If you want to - use other methods of advertising on your site too! The Teliad network has no problem. In addition, are indeed the owner of your site and can also refuse a request if you

As I said: there is no PageRank requirement for your website to be accepted however your site in the Google cache should be present. The content of your site should be interesting, and there may be no offensive or questionable content. As affiliate partner, you can earn good amount of money to the Teliad network. For this purpose you must give new members to the Teliad network affiliate link. For each new Member, there is a 20 euro! The only requirement is that the new Member within the first two months after the accession to this network of text links in the amount of 10 euro buy or sell needs.

 

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brickfox.de Multichannel-E-Commerce-Tool

E-commerce plays a distinctive role in modern times. This is a built-in version of all business processes of the company which can be simplified by automation. The information and communication technology plays a distinctive role and simplifies e-commerce, an optimized customer service when properly applied and minimized at the same time all communications in paper form. Large online shops and mail order work with optimized e-commerce and recorded with a relatively low effort, high sales and a customer-oriented way of working.

Here you find the perfect solutions of all relevant details to the optimization of the shops on the Internet, as well as performance-related opportunities to interfaces for online stores.

With the eCommerce ALLROUNDER is there where other solutions in online trading. Not only the online shop is an important detail for a successful deal on the Internet, but only an intelligent solution to link individual trading models leads to professional work in online trading. Who would like to achieve lasting and maximum success in the online trade is with the eCommerce ALLROUNDER on the right track. Maximum coverage on the Internet be used for the distribution of the products and a perfected picture of trading model will be extended to a maximum.

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The provider controls all processes from the suppliers of the company up to the selected online marketplaces. This option stands out as particularly success-oriented, because on the one hand to develop of a specialized trade model guaranteed high volumes, as well as continue leading a parallel distribution over many more online channels is done.

The provider brickfox perfected a unique strategy to the online performance and guarantees an easy and smooth process of distribution through optimized and professional management of products, availability and orders.

It can be integrated in almost all systems and the product information system thus via interfaces for online shops, as well as an Amazon interface or universal interface expose a much wider range of customers.

Existing infrastructure of suppliers and manufacturers can be integrated and with brickfox, a professional management and coordination of existing product data, customer data, orders and availability of products is easy and professionally possible. The eCommerce suite of the provider combines professional inventory management, product information system and online store in an innovative and unique system. The suite is the Manager of all the processes in the online trading and controls all concise trade processes reliably and professionally. The eCommerce Suite stands out as central control with Manager qualities to coordinate of the sale of the products in diverse marketplaces on the Internet, as well as a broad presentation of the products in marketing channels according to your own choice.

For an enormous range of own offers interfaces for online stores play a distinctive role. With the brickfox multichannel, the own online store via a single interface is integrated in many distribution platforms. By this possibility, the reach of the product presentation is enormously extended and has a growing number of visitors, and thus accompanied by detailed sales as a positive result. The interface proves effective and professional sales management according to their own ideas and wishes. There are different shop systems available for a universal interface. So, the customer can choose which interface and which shop system for their own increasing the distribution range is relevant and efficient. Brickfox offer a wide range of complex solutions with the eCommerce suite which offer a huge advantage for online trading and a global marketing of the products offered.

Interfaces are another issue for the successful sale special marketplace. The Amazon interface is an attractive way to extend the own range of online shops.

Amazon and co. dominated the online trade and benefit from a high acceptance of many customers around the world. To make accessible the own offers and products a large clientele, an interface to Amazon or various other huge distribution platforms is an intelligent and innovative marketing strategy.

A special advantage is, that brickfox diverse marketplace bundles interfaces in an intersection and automating comfortable, efficient and flexible controls the intelligent and co-ordinated sale of products to many distribution platforms.

With the decision to the eCommerce suite will offer numerous benefits online merchants and the range of offers in the online shop is greatly increased. Interfaces to large and globally accepted by a huge group of customers and preferred distribution platforms, provide for increases in sales and a maximum presentation of the offered products.

The focus on an Amazon interface guarantees a high section of the offered products and expanded the trading range, as well as the existing customer base. With Brickfox we decided which rapidly growing sales strategies, as well as the use of meaningful and intelligent interfaces for large distribution platforms provided by particularly intelligent and high-quality marketing for a variety of e-commerce.

The function of the eCommerce suite as automated Manager is guaranteed a low amount of work for maximized results. For a successful deal on the Internet, a connection to large distribution platforms plays an important role. To present the own offers positive in the foreground and thus withdraw from a variety of similar offers in the Internet, a universal interface as connected renowned sales platforms is an optimal solution.

The advantage of a market which own offerings of shop operators on many online marketplaces and distribution platforms, within a short time positive revenue impact on. The shop has a right to self-determination, which will be offered article in which marketplaces operator with brickfox. Even large portfolio require a tremendous amount of work, because the processes are controlled automatically and centrally. The small amount of work for the great success proves particularly profitable and efficient and the eCommerce Suite stands out as an excellent, automated Manager for online shops.

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