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What the window in a shop, they are in the online shop: the product descriptions and presentations. The quality of the product description is heavily involved in the success of an online store. Thus, they serve not only the functional representation of a product. Product descriptions rather act as SEO-optimized landing pages for search engine results that can positively impact on the generation of traffic in terms of its shops. In addition have successful descriptions also influence on the conversion rate and allow each other to compare products in a market with many and contribute ideally to viral recommendation.

Following points must be observed especially when the optimum product descriptions:

1-Be careful

Engage your customers through an original product description. Note: sell the product, but the experience. Because the more you meet your customers on an emotional level, the higher will be your conversion.

2.Unique instead of duplicate content

In addition the carrying of manufacturer text as a product description is not recommended, as these is regarded as duplicate content and would go down in the swamp of SEO. Rely on unique content and increase your chance in the fight for a podium in the SEO ranking.

3.In the wort is the short

Include short and informative put together the most important points. It should however be noted: the higher the investment, the more information is the customer wants, to be sure, that to select right product.

4.Artikelattribute

To make accessible the benefits and details of a product for the shop visitor at a glance, the most important product attributes in a list view should be presented. This makes particular sense, because starting visitors often looking for the correct product not carefully read the details page, but rather skim them and pay attention to specific keywords.

5.Bilder say more than a thousand words

Where not help descriptions, images can be helpful. Product illustrations or even product videos complete product descriptions and are an integral part of a good product presentation. Thus you can be fundamental success of online shops. So called thumbnails (thumbnails) play a special role. Often, you decide whether a potential customer interested closer for a product and calls for more details. A shop system with an extensive and powerful image management is therefore essential.

6.Automatisiertes cross-selling

Offer a horizon of experience through personalized recommendations and automated cross-selling their customers. Intelligent secondary product suggestions and product worlds in the description, you animate its clients to additional purchases. Features such as "Customers with your shopping cart also bought" customers put in a shopping world of a special kind.

7.Bewertungen

Allow customers to leave reviews and feedback, and thus produce a certain interaction between your customers and you. So make

Reviews and test reports an independent and objective opinion of buyers represent and create confidence among the potential buyers. Censorship of negative or even adding positive reviews is therefore an absolute no-go for shop operators. Rather user reviews in addition to the sales figures can also act as a valuable Orientierng.

8.Vorsicht copyright

To avoid a warning for violating the copyright law, the rights holder prior to publication should be contacted and asked for permission in writing in the case of the use of third party content. In case of doubt, however, shall apply: be creative and create texts and photos themselves.

Conclusion: A good product description is usually the first and probably one of the most important steps when you want to reach, that your product from the much these mass stands out. This successful product descriptions can be relatively directly in ranking king positions, conversion measure the Council and social media backlinks.