Presentation of the book conversion optimization - practice methods for more success on the Web by Andre Morais

The book "conversion optimization - practice methods for more success on the Web" by André Morys picks up a problem facing many StartUp entrepreneurs and operators of online stores: 97% of all visitors to a website leave it again, without having bought something. Morys deals with the factors that affect the behavior of buyers and Internet users. He reveals how weak links in the own website can be detected and resolved and how you can achieve more conversion.

In the book, Morys presents a simple model, which he shows how to optimize an online shop. He gives expert tips to customer loyalty, overcoming sales barriers and for optimal web marketing. In addition he expressed understandable to consumer psychology, triggers, factors in the decision, and user motivation - while he keeps the practical reference in mind always. He introduces his readers in the benefits of frameworks that optimization should not be underestimated in the conversion.

André Morys comes from practice and which also notes the reader. He is the Board of Directors of Germany's leading agency for conversion optimization "Web Arts AG". Its customers, which include financial services, brand manufacturers and merchant, could often increase their conversion rate with its help to more than double. He is a frequent speaker on this subject and written blogs and reports that are equally appreciated by professionals and the media.

The book is both suitable for beginners as well as for professionals and very clearly constructed, so that the useful tips can be looked up at any time. You will notice when reading immediately, that the author knows what he is talking about. The topics in the book focus on the essence and the practicality, without doing too much in the theoretical. Morys writes entertaining and concise without doing too much wandering. In some places one would wish a few additional examples or models, but the advantage is that the book is quickly read and is immediately to make after reading of the work. The advice can be implemented simply and bring visible results. In addition, Morys manages to motivate his readers and shows that conversion optimization is possible and feasible - and for companies of any size. This book is a must-read for all those who today want to be successful on the Internet!