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It is no longer a secret, it is also no longer a secret - the Internet has long been in the media mix for established companies and advertising agencies as a valuable medium to convey advertising messages accurately. A particularly noteworthy is the role of we blogs. The blogosphere offers advertisers a variety of fantastic opportunities of all stripes, said the usability test using the feedback channel to products, including viral advertising for brand promotion last. Also plays the SEO aspect for many companies and advertising agencies should not be underestimated. However, especially blogs offer a unique opportunity in great detail to address target groups. This market has evolved in recent years, and some platforms such Sellers Rank or RankSider have recognized these trends

Blogs provide an unprecedented target precision

 It was a long way to go to companies and advertising agencies recognized the potential of blogs 

  correctly. While there has always been advertising on the blogs, but it was never in fact exhausted its potential. The advantages offered by the blogs have so far been overshadowed by their nature. Blogs are basically on their own, each blogger chooses the topics for his own style. Therefore, but also many specific topics are partly described in great detail and documented. Because blogger but had never actually been represented on any communities as a whole, it has been shown in the past to be very difficult to enter as an advertising agency or company with many blog providers in contact. That has now changed. So advertisers Companies can now communicate with a wide range of blogs that can meet their needs. Thus, the advertising or marketing message reaches a force in the blogs as they do not even media like newspapers or radio and television to catch on.
The point is that in the meantime the previously detrimental reaching individuality on the one hand and the decentralized nature of the blogosphere as a whole blog made ​​almost inaccessible. How quickly and strongly crowd sourcing platforms have established only recently proves this to impressive how big the demand potential is actually. Thus companies and advertising agencies is pushed open the door to a world of advertising, whose power is as yet incalculable. Write blogs namely loss is not just just so stupid to himself. Just the blogosphere is a very good network. In addition, exchange bloggers and readers via social media such as social networks and video platforms. Now published a famous article in this community for new loggers, the interested reader to promptly notify and accept this offer and willingly. Blogs are so unique within the Internet networks, content is in high speed presents exactly the right target group.

Even target age groups can be determined

Added to this we will further benefits of the Internet, which are reflected in particular in the areas of Web 2.0. With Web 2.0 was added interactivity of the World Wide Web, that is, all Internet users will be on many pages given the opportunity to participate. Participate in a discussion as well as in the design of a page and ultimately expressing your own opinion. These circumstances offer huge potential for advertisers. There are, for example, on large sales platforms numerous re viewer's possibilities, so the leaving of critical feedback. However, these are often manipulated by appropriate vendor. The blogosphere as a whole opened this attempted manipulation does not even because it involves a network of many different blogs on the same subject. Then there are the chances to which advertising and marketing strategies that blogs can be used now.

According to the blog topic, it is almost self a unique reader segmentation. The wide variety of countless weblogs offers not only, as we have already noted, an incredibly wide range of topics. One and the same topic can and will be considered by different age groups as well from completely different angles. Range is so diverse now, the number of blog topics is so wide is the age of the blog authors and their readers. Only to the "Internet" itself be regarded as an example, there is the very many ways to look at the subject. Be it from the perspective of analysts, marketing companies, reader of Internet news and trends, career opportunities opened up by the Internet, social interaction, etc. Similarly, a 18-year-old Internet users, the World Wide Web and assess

 different look, as a 55 year old reader

After so blog authors can have all ages, this blogger build slowly over time their own network, audience and their own community on their subject. Advertising and marketing messages can be relevant issues in the wake not only expressed but also very finely drawn assign a precisely defined target group. Other media can not. Whether it's a newspaper article or television report, not always, these texts and articles address the entire width of the interested public, as they simply can not meet the "nerve" of all interested readers and viewers. So too must the advertising agency or the company agree to a compromise. This compromise does not apply to blog advertising, just because the exact ages are reached.

Optimization of usability testing, brand and product feedback

Here we come to the usability and product testing, the use of a feedback channel for products, campaigns and any trends. But also like job ads and allows introducing a targeted manner to targeted user groups. The possibilities are almost limitless. Companies receive opinions on specific products and strategies in usability tests can be at low cost to the utility of products and services set before large sums are put into its production and distribution, only to realize painfully that the product is completely in line with market goes. Trends, preferences, claims, and product features as the consumer wants and expects to be, this product almost perfect match to these criteria, as a result of a product on the market that can enjoy an appropriate means of popularity.

An equally impressive example would be the job search. Highly specialized companies were courting in the past to great difficulties, with outstanding staff and special skills, because there are just no channels, where one would have to people with the appropriate properties to search. But since the internet in blogs just about every topic discussed and dealt with, is also large communities to find even the smallest specialized niches. With a more than 90-percent Internet use by citizens, the odds are good beyond measure to find the demands of a task according to professional staff. It is also the high number of users, which makes the Internet unique. With over 90 percent of consumption of digital content, the Internet is at the front of the customer reach of all media. In turn, the blogs can be looked for very specific to the desired niches

SEO should not however be overstated

In addition there is also still the SEO relevance, so the search engine optimization. Because especially after the last major update with far-reaching changes to the search engine algorithm of the undisputed market leader Google will count only valuable links to third party sites. That is, these back links have to be set to topically relevant blogs and websites, are also well on the pages where the back links are to be registered, meet high quality requirements set by the search engines. However, the goal SEO should not be a primary goal in blog marketing a company, thereby fizzles the powerful effects, this can develop the advertising, almost completely. If a company or an advertising agency but instead on strategies, as previously stated (usability testing, feedback, etc.), the SEO benefit is automatically and need not be maintained separately. The SEO advantage is therefore by itself, the more marketing and advertising campaigns are launched on blogs.

Previously, it was looking for and finding the individual target groups, which had caused great difficulties. For example, advertising agencies and companies in the past had many associates who were only responsible to scour the Internet all day for the appropriate blog content. This came a contact that is not always easy, since neither knows the contact seekers, if the blog author can and will respond at all. That it alone is far an enormous time savings, anyone who has already researched on the Internet, well imagine. But that's still not enough. Finally, a contact could be made, it was also about the interest generally explore. Then then the preparation of the terms and financial concerns, finally, no one wants to offer something for free. Especially those companies and agencies that had to start short-term, also is very specific campaigns or wanted could therefore been unable to access the vast capabilities of the blogosphere.

Sellers Rank allows fast and very precise selection of appropriate blogs

The same was true until recently with usability testing and feedback requests to the like products and. The potential was always there, but not the ability to access it. Just that some clever people have recognized and implemented an adequate idea - the new era of crowd sourcing was born. One of the first portals for bloggers was RankSider. Here, however, is not the blogger, but the company or advertising agency that wants to advertise, in the foreground. Then enter the front of her budget and blog operators may apply. Sellers Rank contrast is at the center of the blog. The blogger presents his ideas he would like to have one as a reward for Werbemaßnehmen. Companies and agencies can then select these blogs categorized by topic and decide if they want to place ads on one of these blogs. Advantage: the prices are clear from the start described and defined. Companies can use their advertising budget to be optimal. They also need not wait for applying any blogs, but they can choose deliberately. Thus, the precise advertising is not handicapped.