Do you want to maximize the benefit of your web stor
since
1842 fashion house LODENFREY in Munich www.lodenfrey.com works together
with Maxymiser for
the continuous optimization of its online shops. Thus,
the internationally successful House relies on the technologies and
expert services of the innovation leader for the optimization of online
offerings through multivariate testing, targeting and personalization.
The
existing since the year 2010 web shop of LODENFREY reflects the
philosophy of the House and offers an attractive shopping experience for
discerning clients. Focus of the offer is
international, luxury designer fashion of a variety of known lifestyle
brands - in addition to the world famous costume.
Major
goal of optimization is to successfully lead the customer through the
entire ordering process, to increase the value of the shopping cart, and
to reduce bounce rates. The testing platform
developed by Maxymiser Max TEST ™ allows - in live operation of the
website - the time parallel delivery of various content and design
variants of samples of website visitors. With this test approach, the economically optimum variant of the website can be determined efficiently.
To
Ralf Mager, at LODENFREY the total responsibility for the areas of
online communication and E-Commerce: "the possible with the help of the
Maxymiser solutions and services optimization of our Web shop is
exciting: set up is the basic concept of the shop even by a few people
such as the operator itself, an agency and perhaps even a usability
consultant." So to speak, the community of our users now decides whether any modifications of the site. "Made
of Maxymiser, detailed reporting provides comprehensive information on
the results and thus creates an optimal basis for secure decisions."
The
measures are as expedient, shows, so Ralf Mager in the percentage
increase in shopping cart value in the double-digit range achieved the
first tests.
In the textile industry it
depends on rapid inventory turnover, this applies all the more in the
high-priced luxury and lifestyle segment. "An
efficient E-commerce offering supports this requirement perfectly", so
Timo of Focht, Regional Director D-A-CH at Maxymiser, "we are pleased
therefore all the more that a so well-known and traditional House as
LODENFREY has chosen for our solutions and services."
The use of Max TEST is the first step of a long-term strategy for the continuous optimization of the Web shop for LODENFREY. The company plans to use of another solutions of Maxymiser for the intelligent segmentation of target groups, the predictive behavioral targeting, as well as for automated product recommendations. All solutions are implemented quickly and comfortably via the developed also by Maxymiser and unique on the market platform OneTouch ™
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