Social eCommerce – Was Facebook & Co

 Social eCommerce - what Face book & co with e-commerce has to do

Social networks are today central components of our lives, at least that of the younger generation. Face book will be consulted, if you don't know what's coming on television. "Follower power" on Twitter is called if you have no idea where you get her the needed information to a project.

And also in the shopping, social networks are today not more quite unimportant. Tips are distributed, shared experiences, solve problems with each other and some eCommerce stores are already offering the purchase directly on their Face book page. Purchased products are shared by the client directly on buttons ("like me", "Tweet") with their contacts - "Peeks times, I bought something!".

Not, many eCommerce providers have therefore recognised the advantages of a presence on Face book, Twitter and co.. In addition to the potential increase in sales, but also to improve the Google ranking is a big issue since the last update. In particular, a study by Search metrics.com is very interesting here. It came out 

 

 that Face book shares, likes and comments and Tweets are of no less importance.

you measure success in social networks? I found when searching for a tool on Socialyser.de. The free tool promises a lot. Let us take a brief look at it so together.

How often has my site been geliked?

On the home page, you can analyze individual domains with or without bases. After the CAPTCHA input chatters the tool off the main page and up to 1,000 pages and examines it, how often they are shared (shares), geliked on Face book or comments, how many Google + votes were distributed and in how many tweets they were mentioned.

The online tool is therefore free of charge and can be used without prior registration.

The result in a table is available in a few minutes. Who wants it can stored the data in the CSV or PDF format. Because you must not register or can it is unfortunately not possible to save the results for later comparison.

Who is not just a site, but would like to analyse also competing sites (up to 10!), receives a direct comparison of the sites in terms of social network success.

The conclusions at eCommerce stores can be varied: what competitors have better results? Which (own) products are the most popular or most discussed? Who still not "has socialized his shop", can a direct before and after comparison make.

"Social eCommerce" will be one of the key words in the next few years with security. Who wants to examine the success of its social media activities, can be done free of charge and easily with Socialyser.de. Still, possibilities, like a graphical presentation, but who knows what the developers from Germany still come up missing.

Blog Advertorials creative ideas with the correct Kommunikation

What the window in a shop, they are in the online shop: the product descriptions and presentations. The quality of the product description is heavily involved in the success of an online store. Thus, they serve not only the functional representation of a product. Product descriptions rather act as SEO-optimized landing pages for search engine results that can positively impact on the generation of traffic in terms of its shops. In addition have successful descriptions also influence on the conversion rate and allow each other to compare products in a market with many and contribute ideally to viral recommendation.

Following points must be observed especially when the optimum product descriptions:

1-Be careful

Engage your customers through an original product description. Note: sell the product, but the experience. Because the more you meet your customers on an emotional level, the higher will be your conversion.

2.Unique instead of duplicate content

In addition the carrying of manufacturer text as a product description is not recommended, as these is regarded as duplicate content and would go down in the swamp of SEO. Rely on unique content and increase your chance in the fight for a podium in the SEO ranking.

3.In the wort is the short

Include short and informative put together the most important points. It should however be noted: the higher the investment, the more information is the customer wants, to be sure, that to select right product.

4.Artikelattribute

To make accessible the benefits and details of a product for the shop visitor at a glance, the most important product attributes in a list view should be presented. This makes particular sense, because starting visitors often looking for the correct product not carefully read the details page, but rather skim them and pay attention to specific keywords.

5.Bilder say more than a thousand words

Where not help descriptions, images can be helpful. Product illustrations or even product videos complete product descriptions and are an integral part of a good product presentation. Thus you can be fundamental success of online shops. So called thumbnails (thumbnails) play a special role. Often, you decide whether a potential customer interested closer for a product and calls for more details. A shop system with an extensive and powerful image management is therefore essential.

6.Automatisiertes cross-selling

Offer a horizon of experience through personalized recommendations and automated cross-selling their customers. Intelligent secondary product suggestions and product worlds in the description, you animate its clients to additional purchases. Features such as "Customers with your shopping cart also bought" customers put in a shopping world of a special kind.

7.Bewertungen

Allow customers to leave reviews and feedback, and thus produce a certain interaction between your customers and you. So make

Reviews and test reports an independent and objective opinion of buyers represent and create confidence among the potential buyers. Censorship of negative or even adding positive reviews is therefore an absolute no-go for shop operators. Rather user reviews in addition to the sales figures can also act as a valuable Orientierng.

8.Vorsicht copyright

To avoid a warning for violating the copyright law, the rights holder prior to publication should be contacted and asked for permission in writing in the case of the use of third party content. In case of doubt, however, shall apply: be creative and create texts and photos themselves.

Conclusion: A good product description is usually the first and probably one of the most important steps when you want to reach, that your product from the much these mass stands out. This successful product descriptions can be relatively directly in ranking king positions, conversion measure the Council and social media backlinks.

 

Terms of reference for the Internet

Project management

A terms of reference in project and qua lit management is a created by the customer, roughly defined primitive of the planned project, which includes the definition of a product or a service and all the claims on the scope of the contractor.

The term "Terms of reference", which can be referred to as requirements, customer specifications, or product sketch, is common especially in media design and software development.

The terms of reference is created by the customer either in cooperation with only a contractor, or but sent out a tender to several potential contractor. Create possible contractor based of this request catalog in turn a specification, which is more specifically described, what and how the desired services are provided. The contractor may then from the proposals by the for his project to the most appropriate customer choose and grant the order.

The requirements in the specifications should be kept rather general and must be neither detailed nor complete, they must contain only all for the future contractor important basic information and requirements - in contrast to the specification that has to be more concrete and more precisely formulated.

A specification aims to restrict the potential contractor in his creativity and competence in the development of solutions for the realization of the project as little as possible, but nevertheless accurately and clearly to give him any ideas, wishes and requirements.

The terms of reference is formulated mostly in the context of a contract or a plant supply contract was made and formally declined by one or more contractors, ideally including written confirmation of receipt. Communication between principal and agent use of specifications, however, is neither legally nor otherwise somehow binding rules

A terms of reference should be designed as possible clearly to avoid misunderstandings or ambiguities: terse but accurate descriptions, usually in tabular form, in case of need for better clarity with pictures, or illustrations added.

Even if the specification is written by the customer and its paradigm precedence, it can come to communicative problems if the customer has no idea of, as the desired performance target could be achieved. It is therefore important that the specification is written so, that the contractor is the wording read out the basic requirements and can govern on it so that the customer feels understood and considered his wishes as fulfilled - even if that corresponds to "How" not his own. It is therefore necessary that the everyday language of laymen on the expertise of professionals, and vice verse, is matched. One used often formalisierende approaches in drawing up of specifications such as modeling languages, for example, enables a specification for all involved is easier. Preferably be elected representations in chart form, which occurs in a previously defined syntax, described on a meta model with their own grammar.

Another way to minimize misunderstandings is to use of certain service providers, specialising in the creation of specifications. Especially for large projects with an increased need for coordination between customer and contractor you accesses like professionals to prepare the request catalog, which is at the same time then also responsible for the writing of requirements specification.

The form of specifications is to make always product- and service-specific, but it follows a rough "scheme F", which should include the most important points and answer the most important questions.

Following the structural design of specifications that is to create a new Web portal in this way concerning, for example:

1. Initial situation

How has it come to the project idea to call a new Web portal in the life?

What project-based knowledge can have the employer?

How many people are involved in the implementation of the project?

What problems occur specifically in the implementation of the project?

We tried already to solve the problems? If Yes: how and by what means?

Why is action?

There are several projects of its kind in which the current should be included?

2. The objective of

What specifically should have been created at the end of the project?

What exactly is counted as a success in the implementation of the project?

Who determines whether the solution by the contractor is managed?

What is considered to be standard rated the performance of the contractor?

What is available to be able to implement the solution? Which dates are to be followed?

3. The product application

Within which framework is the product used eventually?

Who will the product be served? What user skills may be assumed?

What features should the product have 4. functional requirements? What must afford the product? What demands are made on the finished project? To what extent should into consideration be taken on the capabilities of end users (in this case, the users of the new Web Portal)?

5. The non-functional requirements

Is it planned to expand the product at some point?

Changes should be possible at any time if so, in which direction? To can the changes themselves be made? Which requirements are there to usability? How often should maintenance be made?

6. The scope of delivery

What exactly to be delivered when, to what extent? How will the product be delivered? There are other suppliers, if so, which and what they deliver? Must the partial deliveries be compatible, if yes, how are the deals? What is explicitly excluded from the scope of delivery?

7. What phase to the implementation of the project go through the phases of the implementation? Which dates are to meet on the way there in detail? How and to what extent are the agreements in between?

8. Any open points what needs still clarify? Who cares about the clarification and this has to be made until when? How, when and by whom are the decisions made? When and by whom changes in the specifications perform?

A specification is created at the swift possible time, so at least at an early stage of the project. In the ideal case, you customize it even before the project. Every now and then it is necessary that the terms of reference in the course of the implementation of the project changed or is adapted to the circumstances, sometimes even several times, for example, if findings, which were not yet known, as formulated the terms of reference.

The responsibility for the creation of specifications is alone with the contracting entity. Should these not also be the head of the project, it makes sense to consult these employees or to transfer him the formulation of specifications fully.

Related blogs

Data mining in E-Commerce

 

You would like to translate the concept of data-mining or explain briefly, one is short due to lack of a handy, 

 German vocabulary fast with the English term "Knowledge discovery in databases", knowledge discovery in databases, KDD. But rather, this is the process of data mining.

The process involves, besides the actual analysis step, the preparation of the data: what data are available, which require we and the cleanup of this data.

It followed by the preparation of the data for the analysis and then the analysis itself, the data mining. Finally, there is the evaluation, the evaluation and interpretation.

Meeting of E-Commerce and data mining

Almost every company brings together all data, not just the start-up and the sale and the customer data in databases. Most of the time, also customer acquisition and marketing of appropriate software are controlled. And even E-Commerce and data-mining can come together, at least in medium-sized and large companies. Want to she get the best from their databases out, increasing data volume and high standards, so they come from no longer with a normal CRM software.

Open source facilitate all data which can be hold more and more applications and clouds. For example, through its customers. Obviously it is sufficient not to gather the data of its customers and to sort. It no longer enough customers who live in a certain village and play golf for filtering and the list press the golf-loving field staff in the hand.

You want more. You will have more data, this drag more connections and get completely new, not previously anticipated findings. For these high requirements, increasing pressure and ever-increasing volumes of data, the process of data mining is a consistent tuning for CRM. Here for information about flexbilen CRM solutions (www.adito.de)

Are there any disadvantages?

As is so often the critical points of data mining in the first place are in technical and scientific solutions and applications, the user. It is natural to criticize, if the data be obtained by persons not within the legal data protection laws. Just as it may be a distortion of the results if the data is not maintained if the parameter entries are not accurate or too well. And, ultimately, the interpretation of the results and the need for action from this early are very crucial.