Open graph Protocol advantages & disadvantages

2008 attended the launch of Facebook connect and offered the opportunity for the first time on different pages without login registration. It was sufficient for the application on Facebook. 2010 the open graph Protocol was introduced then, its successor, which offered more opportunities, especially for companies. But now again the abolition until October? We want to you reveal the possibilities, which were given this, explain 

 advantages and disadvantages and give tips is what to do now.

Facebook connect

Keyword in Facebook connect is the rapid application. Once with the social network, it has once again the option to import its data on other Web sites without there having to register. It thus the profile, photos, and also the contacts can be taken. Facebook displays these activities in the news feed of friends. Also, the most popular game consoles take the opportunity to extend their reach. Users can thus easily publish their new 

success in a game on Facebook and by the way make advertising for console and game.

Open graph Protocol

The Open Graph Protocol is the successor of Facebook Connect. Allows applications outside Facebook to connect with the network. Examples of these are iPhone apps that make the request, whether the successes will be shared on Facebook or friends to invite. But music sites like Spotify Open Graph use for marketing purposes. It messages such as "X listening to right now on Spotify Song Y", sometimes supplemented with locations and participants. The messages are displayed in the News Feed, as well as the provider directly. Ticker is to read also. Only in the timeline, the user can suppress the messages, so that they appear only to him. The "Liken" is therefore unnecessary. For each application, however, the consent of the user is required.

For businesses, clubs, etc. Open Graph has given many opportunities. Often was, or will be forwarded by the Facebook Page on the home page. Previously you had to agree to a transfer of data to the Page. The activities could then be displayed in the timeline. It was established for the operator the opportunity to present any product or any athlete on the side and give them a Like button. A familiar example is the page of the American sports channel ESPN. Alone on Facebook could be just the company with a total of "Like" to support or there was an extra page for everything. Open Graph is abolished, it is, for each object has its own page to be created, which is a tremendous effort.

If an Open Graph page geliked, the administrator created a page specifically for this object. Thus, enables users to display only information about that object in newsfeeds. The user was not so annoying and  uninteresting information for him.

Benefits of Open Graph

As already mentioned, one was overwhelmed as a user not with unnecessary information. Coordinated content strategies have been developed. New forms of advertising in the sense of marketing were possible. The simplicity with just a fansite, hand in hand with went, was of benefit.

Disadvantages through open graph

Open Graph saved information to all products of a company in which you are a fan. However, you got more notifications in the newsfeeds of friends see that something somewhere just heard, read or cooked. Everything was announced, unless you've blocked the activities of the Friends. From the perspective of the other person, you have to wonder whether all friends to know about activities it. Has, for example, his boss to his friends, he knows exactly what you do in your spare time, which is not always an advantage.

Use the remaining time as an administrator to refer to your fans to other pages. This much effort is required because these other sites have yet to be created. Consider, therefore, whether it is worthwhile for you to create different pages or only one. At one side, you might want to rethink More specific information and reduce possible to not "ignored", or worse, losing the fan. Also to note is the adaptation of the button "Like" at a minimum. A splitting is therefore rethink perhaps again and possibly necessary.

Whether it makes sense to abolish this function is debatable. That it is switched off, is not to prevent it. The fact is that the Open Graph Protocol was underused and is pending for the users work. Fans will inevitably be lost, where the cost will be too high or not notice the prompt. Remain loyal customers and are really interested users.