Social eCommerce – Was Facebook & Co

 Social eCommerce - what Face book & co with e-commerce has to do

Social networks are today central components of our lives, at least that of the younger generation. Face book will be consulted, if you don't know what's coming on television. "Follower power" on Twitter is called if you have no idea where you get her the needed information to a project.

And also in the shopping, social networks are today not more quite unimportant. Tips are distributed, shared experiences, solve problems with each other and some eCommerce stores are already offering the purchase directly on their Face book page. Purchased products are shared by the client directly on buttons ("like me", "Tweet") with their contacts - "Peeks times, I bought something!".

Not, many eCommerce providers have therefore recognised the advantages of a presence on Face book, Twitter and co.. In addition to the potential increase in sales, but also to improve the Google ranking is a big issue since the last update. In particular, a study by Search metrics.com is very interesting here. It came out 

 

 that Face book shares, likes and comments and Tweets are of no less importance.

you measure success in social networks? I found when searching for a tool on Socialyser.de. The free tool promises a lot. Let us take a brief look at it so together.

How often has my site been geliked?

On the home page, you can analyze individual domains with or without bases. After the CAPTCHA input chatters the tool off the main page and up to 1,000 pages and examines it, how often they are shared (shares), geliked on Face book or comments, how many Google + votes were distributed and in how many tweets they were mentioned.

The online tool is therefore free of charge and can be used without prior registration.

The result in a table is available in a few minutes. Who wants it can stored the data in the CSV or PDF format. Because you must not register or can it is unfortunately not possible to save the results for later comparison.

Who is not just a site, but would like to analyse also competing sites (up to 10!), receives a direct comparison of the sites in terms of social network success.

The conclusions at eCommerce stores can be varied: what competitors have better results? Which (own) products are the most popular or most discussed? Who still not "has socialized his shop", can a direct before and after comparison make.

"Social eCommerce" will be one of the key words in the next few years with security. Who wants to examine the success of its social media activities, can be done free of charge and easily with Socialyser.de. Still, possibilities, like a graphical presentation, but who knows what the developers from Germany still come up missing.